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NCAA staff | March 13, 2025

NCAA® March Madness® Live, Tri-Presented by NCAA Corporate Champions AT&T, Capital One, and Coca-Cola, Delivers Enhanced Video Features, New “Mascot Mode” for Bracket Challenge and Redesigned Boss Button for the 2025 NCAA Division I Men’s Basketball Champ

Blind ranking 5 iconic March Madness moments, with Andy Katz

NCAA March Madness Live – The ultimate live streaming destination for the Men’s March Madness Tournament – will provide fans with multiple ways to stay engaged with the 2025 NCAA Division I Men’s Basketball Championship, including the all-new Mascot Mode for the Men’s and Women’s Bracket Challenge games, and a three-product suite version of the popular Boss Button.

March Madness Live app users can try a new bracket picking technique with Mascot Mode. The new bracket-picking tool allows fans to predict the winner of every matchup based solely on the mascots of each participating team. Fans across the mobile app, mobile web and desktop platforms will be able to compare the “stats” of each mascot prior to making their game selections in the Men’s and Women’s Bracket Challenge games.

March Madness Press Release photo 2

Returning with new options for 2025, Boss Button will provide desktop users multiple discreet ways to enjoy Tournament action. This season, Boss Button users can covertly watch game action via a mini-player on their monitors while a suite of available screen disguises – email, calendar and planner apps – are displayed on their devices.

March Madness Press Release photo 1

March Madness Live will also expand its video features with an enhanced vertical video feed. Users can consume a short-form feed of vertical clip videos on mobile and web. The bite-sized narratives include must-see moments, trending clips and legendary performances that capture the essence of March Madness moments all with an easy left or right swipe.

Along with enhanced viewing experiences and the best moments from the game, fans can follow in real-time the journey of the perfect bracket with the Perfect Bracket Tracker Widget. This year, fans can follow the journey of all the remaining perfect brackets in real-time to see how every game impacts the quest for the first-ever perfect bracket.

NCAA March Madness Live, managed by TNT Sports in partnership with the NCAA and CBS Sports, is available to download across 19 platforms, including specific products from NCAA Corporate Partner LG as well as Amazon, Apple, Google, Microsoft and Roku.

Fast Break presented by AT&T and Nissan returns on March 20 to give whip-around coverage of each game live and in real-time. Host Jared Greenberg and analysts Randolph Childress, Tony Delk and Josh Pastner will provide coverage during the first two rounds of the tournament.

TNT Sports and CBS Sports will provide live coverage of all 67 games from the 2025 NCAA Division I Men’s Basketball Championship across four national television networks – TBS, CBS, TNT and truTV – and NCAA March Madness Live. Games airing on TBS, TNT and truTV will also stream live on Max, while games airing on CBS will also stream live on Paramount+.

TNT Sports’ Bleacher Report and CBS Sports Digital platforms will also provide wall-to-wall coverage of the games across social. Fans can also access all Tournament games via live streaming on TBS, CBS, TNT and truTV’s digital platforms, as well as participating TV provider websites and apps.

NCAA March Madness Live additional highlights include:

Multi-Game Viewing on Desktop

The fan favorite multi-game viewing feature returns via desktop and connected devices to offer fans the ability to stream up to four games at once. Along with multi-game viewing, “excitement alerts” – sponsored by Home Depot and Pizza Hut – return instantly notifying fans of close games and upsets and taking them directly into the live game action. New this season, fans will be able to watch up to two games at once on the Roku Ultra 4850X device. The feature includes all current multi-game functionality and will allow users to enter the multi-game experience as games become live through an on-screen alert/pop-up.

Live Activities / Live Updates Widgets

Fans can also stay connected to game updates directly from their phone lock screen with the live activity/update widget. A game-specific live activity/update will appear on the lock screen for both upcoming and live games, offering score updates and matchup information at-a-glance. Tapping on the notification will take fans directly into the corresponding Game Center. New this year, the live scoreboard – available via iOS – will offer fans a way to follow scores when multiple games are being played. This feature can be accessed on the Scores page beginning March 21.

For fans on-the-go, NCAA March Madness Live will keep them in the know with live radio broadcasts courtesy of Westwood One for all 67 games.

Bracket Challenge and Games

The NCAA March Madness Men’s Bracket Challenge presented by Capital One will return to NCAA March Madness Live along with the NCAA March Madness Women’s Bracket Challenge presented by Capital One available on Both games will be supported with the 2025 Bracket Challenge Sweepstakes, which will reward one lucky player from each game with a trip for two to the 2026 Final Four.

Bracket IQ

Serving as the hub for best-in-class content and tools for fans to create their best brackets, Bracket IQ includes the Matchup Analysis tool, allowing fans to choose from a selection of stats to guide or automate their bracket picking experience for both Men’s and Women’s Bracket Challenges. Additionally, ahead of the Sweet 16, Bracket Challenge players can gain extra insight with Path to the Championship. With this tool, fans can examine every possible scenario for the bracket to get a breakdown of which team has the best possible chance of advancing.

NCAA March Madness Live Sponsors

Tri-presenting sponsors for NCAA March Madness Live are NCAA Corporate Champions AT&T, Capital One and Coca-Cola. On mobile, AT&T, Capital One and Coca-Cola will sponsor the NCAA March Madness Live App for iOS; AT&T, Capital One and Nissan will sponsor the Android app and Fire Tablet. On connected streaming devices: Capital One, Coca-Cola and Powerade will sponsor the Roku app; Nissan will serve as a sponsor for the Apple TV app; Capital One and Powerade will sponsor the Amazon Fire TV app; and Home Depot will sponsor the Xbox and Google TV app.

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