FAQs- Know Before You Go
WHAT IS THE MARCH MADNESS MUSIC FESTIVAL?
The March Madness Music Festival is a three-day festival presented by AT&T, Coca-Cola, and Capital One. This year’s Festival is located at Tower Park at Hemisfair in downtown San Antonio, TX. Jampacked with musical artists, fan experiences, and sponsored activities, we have something for everyone. Whether you’re looking to see your favorite artist perform, grab a bite from one of our local food trucks, or simply enjoy the sights and sounds of the Festival, you won’t be disappointed!
TICKETS
Do I need a ticket?
Glad you asked! March Madness Music Festival is a non-ticketed event that is free and open to the public. You will want to arrive early as the park will close to incoming guests if capacity is reached.
Can I reserve seats for the Festival?
Whether you sit or stand, you’re guaranteed to have a blast!
While you cannot reserve seating for the Festival, feel free to make yourself at home on any area of our grassy lawn. Please note that folding chairs, stools, seating devices and blankets are prohibited. Check out a full list of prohibited items HERE.
Can I purchase VIP tickets?
No, you cannot purchase VIP tickets. March Madness Music Festival is a free, general admission event.
When can I start lining up?
Fans may start lining up at 7 a.m. the morning of each festival event day. The Festival does not allow overnight camping.
What do I need to bring to get into the Festival?
Just a good attitude and a desire to take part in Men’s Final Four festivities. The Festival is free and open to the public, so no ticket or registration is required.
Is the Festival first come, first served?
That’s right! The March Madness Music Festival is a free, general admission, music festival for all ages. Fans cannot reserve seats or purchase tickets, admission is free, and entry is permitted on a first come, first served basis until capacity is reached.
Are you required to be a certain age to attend the Festival?
Come one, come all! March Madness Music Festival has something for everyone to enjoy!
What is the AT&T Fast Lane Program, and how does it work? ;
The AT&T Fast Lane allows priority entry for current AT&T customers and (1) guest at AT&T Block Party on Friday, April 4. To take advantage of this expedited entry, fans must arrive at the East Entry on the east side of Tower Park at Hemisfair (801 E Cesar Chavez) prior to 4:30 p.m. CT and be able to verify on their phone that AT&T is their wireless provider or have their AT&T fiber bill ready for verification.
Upon arrival, follow signage and staff direction to the AT&T Fast Lane to get your spot at the front of the line. Once doors open, the AT&T Fast Lane will be able to enter the festival grounds first! Note the AT&T Fast Lane is ONLY valid on Friday, April 4, and fans must arrive prior to 4:30 p.m. CT to take advantage of the promotion.
What is the Capital One Priority Access program, and how does it work?
On Sunday April 6, Capital One Cardholders and (1) guest can enter Capital One JamFest first once doors open via the Capital One Priority Access program. To take advantage of this program, fans must arrive at the East Entry on the east side of Tower Park at Hemisfair (801 E. Cesar Chavez) prior to 2:30 p.m. CT. Existing Capital One Cardholders must show a physical Capital One Visa or Mastercard bank or credit card to access the Priority Queue Lane. Digital cards and private label cards are not valid for this promotion.
Upon arrival, follow signage and staff direction to the Capital One Priority Access lanes to get your spot at the front of the line. Note the Capital One Cardholder Priority Access Program is ONLY valid on Sunday, April 6, and fans must arrive prior to 2:30 p.m. CT to take advantage of the promotion.
LOCATION
Where is it?
This year’s Festival is located at Tower Park at Hemisfair in San Antonio, TX. Access to the Festival will be available at the West Entry of the Park at the Base of the Tower of Americas and at the East Entry of the Park near the rear of Henry B. Gonzalez Convention Center. If utilizing a Rideshare app, please see details below.
Where should I line up?
Fans can line up at the designated fan entries located at the West Entry of Tower Park at Hemisfair at the Base of the Tower of Americas and at the East Entry of the Tower Park at Hemisfair near the rear of Henry B. Gonzalez Convention Center.
While we want to ensure the best possible experience for our fans and attendees, please note that queue lines will open at 7:00 a.m. on each day of the Festival. The Festival does not allow overnight camping.
Do you have a map of the Festival?
Of course! Glad you asked! Click here for a map of the Festival grounds.
TRANSPORTATION
What is the best mode of transportation to the Festival?
We recommend public transportation, biking, walking, or utilizing a Rideshare app. Downtown parking garages and surface lots will be open and will fill quickly.
VIA Metropolitan Transit Public Transportation -
VIA Park and Ride -
City of San Antonio Parking Locations -
Can I ride my bike or scooter to the Festival?
We encourage taking bicycles and scooters, but please note they are prohibited on festival grounds and in the Hemisfair area.
City of San Antonio Bicycle Maps, Trails, and parking
City of San Antonio Micromobility
PARKING
Where can I park my car?
Parking will be limited, so we recommend public transportation, biking, walking, or utilizing a Rideshare app. Please be courteous to our neighbors and obey no parking signs.
City of San Antonio Public Parking Locations -
Where can I park my bike?
Please find available bicycle routes and parking information on the City of San Antonio’s website.
City of San Antonio Bicycle Maps, Trails, and parking
Rideshare Lot
The Rideshare Pick-up / Drop-off lot will be located at the Durango Parking at 700 E César E. Chávez Blvd, San Antonio, TX 78205
SCHEDULES & LINEUP
Who’s performing?
Check out our Schedule of Events page for the most up to date information on artists. Link here: //krikya18.com/mens-final-four/march-madness-music-festival
When is it?
The Festival takes place during the weekend of the NCAA Men’s Final Four, April 4-6. The Festival will be open during the following days and times:
Friday, April 4: 4:30 p.m. – 10 p.m.
Saturday, April: 6: 3 p.m. – 9 p.m.
Sunday, April 7: 2:30 p.m. – 10 p.m.
Can I arrive early?
Queue lines will open at 7:00 a.m. on each day of the Festival. The Festival does not allow overnight camping.
Can I leave the Festival and come back?
If you leave the festival grounds, re-entry is not guaranteed. You are welcome to return, but will have to wait in line to get back in.
PERMITTED & PROHIBITED ITEMS
What do I need to enter the Festival?
Make sure you are prepared! The following ALLOWED items:
- Hats
- Sunglasses
- Earplugs
- Sunscreen (No aerosol)
- Small clutch purses and fanny packs that are 5.5" x 8.5" or smaller.
- All other bags larger than 5.5" x 8.5" must be smaller than 12" x 6" x 12" and clear.
- (1) Factory sealed bottle of water, 20 ounces or fewer. (Note that only one bottle is allowed per person.)
- An empty refillable bottle.
- Phone charging case or phone charger.
What items are prohibited?
Please carefully review the following PROHIBITED items:
- Animals (except service animals to aid guests with disabilities).
- Artificial noisemakers or noisemaking devices of any kind.
- Bags (Clear Bag Policy), include but are not limited to, the following: any bag, carrying case, or container-like object bigger than 5.5”x 8.5”.
- Cameras with professional lenses longer than 3”, GoPros, video recorders and mono/tripods on game days.
- Chairs, folding chairs, stools or other seating devices.
- Smoking, e-cigarettes or vapes.
- Outside food and beverage and containers of any kind (except for guests with medical and dietary needs). Bottles, thermos, etc. must be empty upon arrival.
- Fireworks or weapons of any kind (firearms, knives, etc.).
- Illegal substances.
- Laser pointers.
- Poles or sticks of any kind, including selfie-sticks.
- Signs, flags or banners of any size.
- Unmanned aircraft systems/radio controlled model aircraft.
- Segways, skateboards and hoverboards.
- Personal carts, wagons or other large rolling devices. (Simple strollers are allowed)
- Any other item(s) determined by event management to be dangerous or inappropriate will not be allowed into NCAA events.
Any other item(s) determined by event management to be dangerous or inappropriate will not be allowed into March Madness Music Festival or any other NCAA Men’s Final Four events.
Can I bring my own lawn chair or blanket?
To ensure the most people can enjoy the festival, lawn chairs, stool, seating devices, and blankets are prohibited. Be sure to check out the full list of prohibited items above.
BAG POLICY
What is the bag policy?
Please see our bag policy HERE. Bags larger than 5.5” by 8.5” are prohibited. Clear, plastic bags up to 12”x6”x12” are permitted. Note that all bags are subject to be searched. Refer to the Security section for more details HERE.
WEATHER
What if it rains?
March Madness Music Festival is a rain or shine event. Be sure to check the weather prior to arriving so you are dressed appropriately. Remember that umbrellas will NOT be permitted inside the Festival. Festival event managers will work with local law enforcement and media outlets to inform the public in case dangerous weather approaches that would force the Festival to close.
FOOD AND DRINK
Hungry? No problem.
Don’t forget to stop by the Pizza Hut Mobile Kitchen to purchase your favorite slice!
You can also purchase food and drink at any of our local food trucks or concession stands. The Festival will have a variety of concession options, so come ready to try it all!
Will there be food for purchase?
Of course! This year’s Festival will host a variety of concessions and local food trucks for fans to try.
What type of payment is accepted at concessions?
The Festival is cashless, so please don’t forget your debit and credit cards. Apple Pay and similar payment methods will be accepted.
What food or beverage can I bring?
Outside food and beverage is not permitted. An exception will be made for guests with medical and dietary needs. Also note an exception will be made for factory-sealed water bottles 20 ounces or fewer, or empty water bottles. Only one bottle is allowed per person.
Can I bring my own alcohol?
You cannot bring your own alcohol to the Festival. There will be beer, wine, and seltzers sold inside the Festival at various concession stands. Please note that a government issued ID must be presented at the time of purchase.
ACCESSIBILITY
If you have questions or require assistance to accommodate a special need (i.e., provision of an assistive listening device, sign language interpreter or other auxiliary aid), please contact Final4@sanantoniosports.org
HEALTH AND SAFETY
The safety and security of our fans, attendees, artists, vendors, and staff is top priority. March Madness Music Festival event managers and local public safety officials work to establish a pleasant, safe, and enjoyable environment for everyone.
Where can I find a medic?
Medical tents are located inside the northwest entry next to the stage. Roaming medical staff are also patrolling the Festival grounds.
Will there be water filling stations at the Festival?
Yes, a free water station to refill bottles is available near on Festival grounds. We encourage guests to bring their own water bottle to the festival.
The following behavioral polices will be strictly enforced:
Indecent behavior, including excessive profanity will not be tolerated and could result in an ejection from the Festival. The use of obscene and/or indecent clothing may also result in an ejection from the Festival.
SECURITY
March Madness Music Festival values the safety and security of everyone in attendance. We work to create a secure setting where Festival goers are safe while having the experience of a lifetime!
Local law enforcement and security will be roaming throughout the Festival. Officers are present to ensure the safety and well-being of all.
Festival event managers, local law enforcement, and the San Antonio Local Organizing Committee have worked together to establish safety protocols in case of an emergency.
Designated emergency exits will be made available throughout the Festival if any causable situation arises.
OTHER FAQs
Can I hand out flyers inside or outside the Festival?
Individuals and/or groups are not permitted to distribute flyers or any other items inside or outside the Festival.
Are mobile phone charging stations available at the Festival?
Yes, charging stations provided by AT&T will be available on the festival grounds and near the Cantina.
What is the smoking policy?
The use of tobacco products are not permitted in the Festival or any City of San Antonio Park and will not be permitted in the Festival. This includes vape pens, cigarettes and chewing tobacco.
Can I rent a temporary locker?
Temporary lockers are not available, so be sure to plan accordingly! Remember to check the weather ahead of time and be prepared. Also, don’t forget to scroll through the permitted and prohibited items list.
WHAT’S HAPPENING ALL DAY?
Besides the performances, what else can I do at the Festival?
Glad you asked!
Fans can take a ride on Capital One’s Ferris Wheel, visit the exclusive Capital One Cardholder Lounge, sample Coca-Cola’s product line, and explore AT&T’s latest and greatest products. You can also grab exclusive swag at the artist merch tent!
Don’t forget to stop by the Pizza Hut Mobile Kitchen to try your favorite slice!
You can also purchase food and drink at any of our local food trucks or concession stands. The Festival will have a variety of concession options, so come ready to try it all!
WHAT’S HAPPENING ALL WEEKEND?
There are a lot of great events happening throughout the Men’s Final Four Weekend. Follow this LINK to learn more.
